Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Buying Foreclosure Properties

Buying Foreclosure Properties

Definition:

“A foreclosure property is a piece of real estate that a mortgage lender sells to pay off a defaulted mortgage loan. Every foreclosure culminates in a public auction where the lender sells the property and anybody can purchase the property. Or you can purchase a foreclosure property from a bank after the bank purchases the property at the auction.”

The real estate market is showing increasing signs of recovering and there are great investment opportunities to be found. Home prices are still relatively stable and interest rates are still very attractive.

However, whether buying for a primary residence or for investment purposes, there are still some basic guidelines to follow when considering buying foreclosure properties.

Below are my 4 Buying Foreclosure Properties Tips

1. Work with a broker.

It does not matter if you are buying a foreclosure for investment or as a primary residence, it is really helpful to have a broker help with the process.

Neighbourhood is one of the most important factors when it comes to buying a home and a broker is worth their weight in gold when it comes to knowing the local real estate market.

2. Do the financial due diligence.

All we need to do is remember the real estate market crash to see why it is important to do a thorough financial due diligence when purchasing a home.

Be realistic about your budget and how much home you can really afford. If the home is an investment purchase, can you make the mortgage payment if you have to carry the mortgage for a few months?

That can happen with investment property so be sure you factor in at least six months of mortgage payments just in case.

Also factor in the cost of any repairs. This is especially true with foreclosure purchases which are often sold ‘as is’ which means they often need repairs.

Verify the condition of the property. Restore and repair costs add up on a total value of a home.

It is always best to purchase foreclosure properties that require minimal repairs, otherwise your profit margin shrinks.

3. Understand that every neighbourhood is local to that neighbourhood.

What this means is that what is selling in one area may not be selling just down the road, so you need to do your homework and check comparable homes in the area to know whether or not what you are buying is a good investment.

Get a proper assessment on the home you are considering purchasing.

Buying foreclosure properties will generally be thirty to forty percent discounted, so if a foreclosure home does not need major repairs and you can get it for a price that is well below the market value of similar homes in the same area, then you are probably making a good investment.

4. Try and find foreclosures that are bank and creditor owned.

These properties are where you can most likely get the best deal because banks are not in the business of owning property so want to sell these types of properties and will often do so at a much discounted price.

Investing in foreclosure properties can be a very smart move, especially in the current real estate market.

With housing prices still relatively stable and interest rates still very attractive, there are many good opportunities for investment available.

When considering buying foreclosure properties, it pays to research the property and to do the financial due diligence in order to verify the quality of the property and financing.

Six Tips for a Stress-Free Holiday Season

If you are thinking about the holidays right now and frowning, smooth your face, square your shoulders and take a cleansing breath. A little positive thinking can go a long way in helping you to enjoy the holidays this year instead of agonizing over all the little details. These 6 tips for a stress-free holiday season will start you off on the right foot.

1. Plan ahead. Print out return address labels for cards (I’m really doing it this year – bad hand cramping), update your address book, make room in your front hall closet for guest coats instead of piling them on a bed like usual, and prepare guest rooms ahead of time. Tackling a few of these tasks before you get really busy can make a world of difference.

2. Rethink your gift giving. Cut down on the mad shopping rush and stress of finding exactly what everyone wants this year – consider giving experiences instead of material gifts, and maybe even implement The Four Gift Rule. My extreme-gift-giving mom is actually trying it this year. Thanks, Mom!

3. Keep things simple with food and d├ęcor. Stick to your favourite recipes instead of trying something complicated and new, and a simple homemade centrepiece is all you need on your table. Please don’t belittle yourself for not having matching napkins and candleholders! Focus more on the family and friends you are gathering with rather than stressing over too many fussy preparations.

4. Have a few extra gifts on hand. A small stash of thoughtfully wrapped gifts is perfect for unannounced friends or last-minute invites. Choose items that have universal appeal and can be used by you and your family if they are still around come January. Think locally-made condiments, soy candles, handmade chocolates, wine and preserves.

5. Be choosy when it comes to events. This can be tough for social butterflies (my husband) and people who have trouble saying no (me). Only accept invitations to gatherings that are pertinent to the holiday and meaningful to your family. When planning your own event, keep it small and intimate with just a few close friends and relatives. We used to have a big Christmas open house but after a few years, we realized it was too chaotic as we spent most of our time greeting and seeing friends out, refilling glasses and snack bowls, and making sure little ones didn’t trash our house (even if they were adorable). Choose to host big parties at a different time of the year, when there is less going on and you are not so taxed.

6. Live in the now. As you trim the tree or make cookies with your kids, don’t forget to pause and really live in the moment. Don’t worry about what’s still on your to-do list (there’s always something), because before you know it the holiday will be over and you’ll be disappointed that you didn’t make the most of it. Also, carve out some time to do something just for you – take a walk, read your book, have a hot bath – it will go a long way in helping you to keep your sanity during the holidays.

Great Success With Network Marketing Tips For Having

Who do you think you going to blame if your network marketing plan fails? Hopefully you have prepared yourself fully for any issues that might arise. Pay attention to this article and you will find some of the best tips and suggestions that are available in this day and age.

Don’t spend more than 15-20 minutes talking to applicants. It’s enough time for both of you to size up each other and decide whether you can work with each other or not. The rest of the talking can be done by members of your team. They can teach the most important tricks to the new member while you can deal with more important issues.

Know how you’re going to answer difficult questions about your network marketing business before they are asked. Inevitably, some people will ask you if your business is a pyramid scheme. Tell them that they need to look elsewhere if that is what they are interested in. Knowing the answers to difficult questions ahead of time will make you appear knowledgeable and savvy.

When prospecting, stop focusing on making the sale and focus on whether there is even a sale to be made. If you focus on making the sale, you will end up wasting your time on prospects that will never turn. Learn to listen to those cues that let you know you are barking up the wrong tree, so you can move on to more likely prospects.

Remember that going into network marketing is not to be treated like a hobby; it is a legitimate business. Hobbies are something you do in your downtime to kill boredom. Treating network marketing in this fashion will impede your progress by not allowing you to focus on building out your market.

Quality training may be in order to become a successful network marketer, so never scoff at the idea of checking out some viral videos or listening to books on tape. The more information you check out in the field of network marketing, the easier things will become for you. An informed marketer is a successful marketer.

If you let people know your network marketing business is open 24 hours a day, 7 days a week, they’ll expect it to be open those hours. That means people in your downline with a question will be calling at all hours of the day and night. Make yourself available, but ensure that your team members know that you do need some time to yourself as well.

Your downline is an essential resource of information, so don’t forget about them once they sign up under you. If you see that someone in your downline is making huge profits, ask them for advice! You’ve helped them become the marketer they are, so they’re likely to be more than willing to share their tips and tricks with you.

To summarize, you know that the responsibility comes down to only you for the proper implementation of your network marketing plan. You are the one who needs to prepare yourself both for how to make things run smoothly and also fix them when something goes wrong. Start now and use the suggestions that have been offered in this article.